Pay per click otherwise known as PPC marketing advertising is a highly targeted and effective approach to drive leads for any business vertical. SEM agency and search marketing gurus. It is a useful tool for any business that wants to make an instant impact on search engines such as Google, Bing and even social media sites like Facebook. By using the right keywords, businesses can increase brand awareness, boost return on investment (ROI), and acquire new customers at a relatively low cost.
We highly recommend this if your marketing objective is to generate leads or conversions. Leads may be as simple as inquiries about your product or service. The concept behind PPC marketing is very simple—when someone is searching for something, they type a certain keyword. Organic results will be displayed, depending on how specific that keyword is. Since some aggressive businesses want faster results, they choose to use PPC Ad instead.
How exactly does PPC marketing work?
Each and every keyword typed in search engines is priced depending on how often they are searched. The more frequent a keyword is searched, the more expensive it usually is. This is where the bidding comes in. If there are specific keywords you’d like to use or target (so that when potential customers type it, your ad is triggered), it is best to follow or go a little above the suggested bid.
PPC helps drive more traffic and sales conversions, especially if your ad is relevant to your website’s landing page. The more relevant your ad is to your landing page, the higher your quality score. And the higher your quality score is, the more your ad will show to potential customers. The beauty of our PPC is that you can easily track your ROI, due to the conversion code you can insert in the Thank You page of your e-commerce website. This helps you determine which of your sales were made because of the PPC ads.
Blue House professionals has in depth experience creating effective pay per click marketing campaigns for businesses in a wide variety of industries. We know from experience that profitable campaigns all come down to three important factors.
- Conversion Tracking & Testing – You’ll never create a profitable pay per click marketing campaign unless you make tracking and testing a priority. You need to know which of your PPC ads convert and which ads don’t, or else you’ll empty your bank account instead of making a huge profit.
- Quality Matters – Few business owners know this, but Google actually gives each pay per click ad and account holder a Google Quality Score. This is important because the better your score is, the less you will pay per click. You could be paying too much for clicks right now simply because you have a low Google Quality Score. Blue house marketing can fix that quick.
- The Right Keywords – If you target broad keywords like ‘pencils’ in your pay per click marketing campaigns, it’s no wonder you aren’t achieving any results. The right keywords matter because it makes all the difference in attracting the right prospects to your website. We will complete detailed keyword and competition research to insure you get the right visitors. Prospects that want to buy your product or service.
Blue house specializes in creating high quality pay per click campaigns with targeted keywords and tracking and testing that provides the information needed to adjust each campaign to success.
If you’re ready to learn more about pay per click marketing, you’re ready to implement your first campaign, or you need someone to help manage your existing PPC efforts, blue house Marketing would like to speak with you.
Call us anytime toll free at (Tel number) for a free no obligation 30 minute pay per click consultation.
With pay per click marketing from blue house, you’ll have instant online ads that make your website a tremendous success.