Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.
Our display advert collect data across multiple external websites about a user’s online activity, they can then combine this information to create a picture of the user’s interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting. We can also target your potential customer by using contextual and semantic advertising to deliver display ADs related to the content of the web page where the ADs appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase your company’s return on investment, or ROI, over directly placed ads.
If your organization intends to activate Display Advertising, blue house marketing is here to help your organization with that and we will also help to understand some key metrics that you will help your display ad such as Reach, Clickthrough rates, Bounce rates, Conversion rates and of course return on Investment in order to have a better picture of the performance of your Online Display advertising activities.
As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your online display ad marketing activities and relating it back to actual business results.
Getting basic insights from your online media agency is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.
Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.